Scaling eCommerce Operations, Scaling Ecommerce Strategies, ecommerce marketplace growth

Gravity Blankets Achieves Mass Scale with CPG.IO

David Arndt, Author David F Arndt, David Arndt Content Marketing Manager
David Arndt Content Marketing Manager

CPG.IO added over 15 eRetail channels, took over AMS marketing, and ran Gravity Blanket's highly sophisticated customer support operations.

CPGIO won the attention of rapidly growing D2C first companies just outside of the CPG space due to its low fulfillment rates. Futurism, the maker of the Gravity Blanket, was our proud partner for over 2 years and we helped to achieve maximum scaling before their acquisition.

In 2019, CPGIO added over 15 eRetail channels, took over AMS marketing, and ran the brand's highly sophisticated customer support operations.

Gravity Blankets were the blanket you never knew you needed; once you had one, you don't know how you lived without it. 

Fulfillment Capability

With the fastest speed to digital shelf times in the industry, as soon as inventory was within our warehouse we went to work to implement optimized package sizes and experiential services that included customer follow-up, reviews, and promotional coupons that encouraged repeat sales.

Within 3 days Gravity Blankets were in our warehouse ready to sell and fulfill through Amazon, Google, Walmart, and a dozen other sales channels to deliver a new level of customer experience with blankets that were anything but mundane.

Product Listing Optimization

Product sales can only be maintained with clear brand and product messaging and by creating a unique customer experience that encourages sales. CPG.IO left no stone unturned to create new product images, design, and copywriting to create a visually engaging and memorably written that immediately made an impact on organic sales and ad performance.

Almost overnight, we transformed Gravity Blankets into a sales lightning rod that attracted unprecedented sales volume.

Website & Search Engine Optimization

Optimizing brand language and product presence within every marketplace channel created a unified branding and product promotional strategy that followed potential users across channels. With consistent messaging with sales-driven language, we accelerated sales growth on every channel Gravity Blankets were introduced to.

SEO on Amazon, Google, Facebook, and other channels can improve your rank, drive more visits and increase your CTR. CPG.IO manages campaigns both small and large, for new and established brands.

Creating optimized content from the beginning eliminates haphazard content for PDPs, social media, and ad efforts that eliminates wasted time from the beginning.

CPG.IO created rock-solid brand guidelines to use across brand landing pages, ads, and social channels that implemented sales-driven and complementary keywords that not only increase organic rank but create a customer-centric experience that encompasses everything from the moment your product is added to a cart to the time it gets to the customer’s door.

Ad Placement & Media Buying

Delivering the right ad at the right time can make or break a sale. With Gravity Blankets within our warehouse and sales beginning to flow, our expert ad team created the ad and Sponsored Search campaigns using positioning based on intent, customer behavior, and preferences that crushed the brand’s ROAS while realizing lower costs per click while elevating sales performance.

Email Marketing

With so much excitement, initial press, and audience engagement, CPG.IO helped capture thousands of signups to lead to extensive list segmentation and A/B testing that led to immensely successful newsletters and drip campaigns that created thousands of dollars of sales per week with attractive hyper-focused email campaigns with custom-tailored brand messaging based on intent delivered to inboxes.

Email marketing is typically a low-cost, high-reward marketing effort that wins brand-loyal customers and can drive unprecedented sales performance.

CPG.IO sets up juicy newsletters, drip campaigns, and fire-off promotions to your various omni-channel listings. 

With our SendGrid, Mailchimp, Drip, Klaviyo, and email marketing program management, we create new areas for brands to engage, message, and sell to customers and keep them coming back for more.

eCommerce Product & Brand Launches

CPG.IO is an online sales leader that provides new and enterprise DTCs a quick pathway to test new ideas and gain traction on new product lines quickly.

With over 70 sales channel integrations, fulfillment, marketing, and channel account management, everything needed for an omni-channel presence comes from our in-house team of experts.

Platform Specific Marketing

Explore the dozens of options major eRtailers have introduced in recent months. For example, did you know you can do email marketing on Amazon? Or that you could improve your SEO on Walmart? We did.

Influencer Campaigns

Send samples and personalized notes to influencers, asking them to try and write about your products. Get thousands of influencers to review your brand, promote it on social media and give them a kickback.

Lead Generation

Looking for more customers? Set up a clever mix of paid and earned media approaches to gather leads by the thousands and pour them into your email and social segments. Drive actions and awareness weekly with a consumer touch plan.

Activation Campaigns

While activation campaigns can refer to many things, we like to think it means coming up with good ideas for capturing demand and converting. Most often there's always work to be done in this area. CPG.IO can lend its experience selling more than 200,000 goods online to what could work given your platform.

Start the Conversation

Request a quote to learn how we quickly give you an advantage over your competitors with everything you need to list, optimize, and fulfill online with CPG.IO.

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