Email Marketing Campaigns

Let CPGIO craft attractive content and create a calendar of seasonal email communications, drip campaigns, and abandoned cart sequences led by advanced reporting statistics including open rates, click actions, and unsubscribes to tie them all back to conversions and specific content. Invariably, your landing pages and buy pages need some help. When it’s never quite clear to anyone what exactly is the issue, multivariate tests come in handy; they give both our teams the ability to test out various factors in a controlled environment to troubleshoot what’s holding customers back.

In nearly all cases, we are able to show some signs of improvement, if not dramatic. To do such, we enlist powerful tools such as Facebook pixels, Google Analytics, and event trackers to better understand your funnel, or what's holding people from making a purchase.

Email Segmentation & Multivariate Testing to Improve Brand Messaging

CPGIO executes multivariate tests that are often executed with great speed, sometimes even daily.

Everything from price and messaging to button colors and photography can be considered a variable, worth testing.

Tailoring communications to speak to different audiences is a surefire way to increase open rates and drive sales.

Give your email communications a personalized touch while testing out your theories on demographics. We’ve proven segmentation works.

Create Beautiful Email Communications

Establish a pleasant reputation with consumers with gorgeous, cross-platform friendly email templates and content. Make your offers splendid and see who’s paying attention. Design your own or let CPGIO create it.

Live Reporting & ROI Tracking

Access all our reports whenever you need them. Track delivery, opens, clicks and unsubscribes. Also, track conversions with tags and segments with Google Analytics.

Use Mouse Traps to Collect More Emails

Supply CPGIO with email lists or build up new segments using lead generation tactics and our Lead Generation SDK. Drop a simple snippet on your D2C website and let our mouse traps collect emails from your visitors using a myriad of techniques and strategies.

Steady and Consistent Content Creativity

Creating a winning email strategy requires a steady hand and consistency, over time. Delivering content that’s worth opening, entertaining to read, and beneficial, is vital. CPGIO can help your organization lead the charge on content creation and give feedback on what’s working.

Email Workflow & Drip Campaign Monthly Management

CPGIO's email management service includes support to manage, craft, implement, and oversee all current and future drip campaigns, ad-hoc emails, drop carts, and transactional email developments. The monthly management fee covers strategy discussion, project management, coordination, copywriting, scheduling, and implementation, as well as report sharing and KPI oversight.

Start the conversation for a quote and learn how CPGIO's advanced email marketing services add a consistently winning strategy that directly targets new and existing customers with highly-engageable and targeted email campaigns today.