Content Optimization

Content optimization is at the core of all brand initiatives across sales and social channels. Not only does search-engine-optimized content lead more people to your products and brand, it ‘makes the sale’ once potential customers land on them. From Amazon, your DTC sales channel, and your social media, CPG.IO’s content optimization services create a unified experience for your brand while driving your products in rankings organically and on-channel to leverage local and global sales strategies for enhanced sales and consumer product discovery goals.

Amazon EBC Content Optimization

EBC support provides administrative and content management services for implementing content per the Brands direction. This service includes meetings for audit and handoff, implementation management, staging, and approval procedures. This service does not include original content generation.

Copywriting Optimization & Creative Strategy

Copywriting and creative strategy services include content guidelines development, copywriting, and creative direction for new listings and listings in need of improvement. This service also includes a content audit, content suggestions, and a content scorecard to help identify opportunities across all listings.

Content: Amazon SEO Content Optimization

The A9 Algorithm is the system that Amazon uses to decide how products are ranked in search results. CPGIO has expertise in optimizing for the A9 algorithm and uses a 30-point inspection process to ensure all listings are as fully optimized as possible.

Our Amazon content optimization services include a special monthly report, a dedicated SEO team, routine content inspections, advisory, and adjustment support.
Content: DTC SEO Discovery Audit

SEO Discovery for DTC entails a process of constant analysis, insight sharing, strategy, and execution. This complete end-to-end SEO service will help identify target keywords, key pages required, and content strategy for new and existing pages, and offer the ability to develop new pages to capture search traffic.

This complete audit process will utilize research tools, data, and human expertise to pinpoint a viable strategy for moving forward in the next phase of implementation.

DTC SEO Content Technical Optimization

After the investigation, analysis, and presentation sharing of the SEO strategy is complete, a direction is set for implementation and technical implementation, involving in-page and off-page techniques to boost page rank, relevancy, speed, and more.

With this service, CPGIO's SEO and technical team will implement all changes required to reach top SEO optimization status.

Content: DTC SEO Ongoing Maintenance

Ongoing tasks to develop new content on a routine basis, further optimize small technical details, monitor positioning, and deliver campaign-based performance results is necessary for long-term SEO success. This program provides ample time for CPG.IO's technical analysis team to provide continuous improvement to the long-term SEO objective.

Photography and Image Content Optimization

Your product images are among the most important aspects of your Amazon listing. Clear, high-quality images will help sell your products by showing potential customers exactly what they'll receive.

CPGIO can help improve your product photography, lifestyle, and food style image selection. CPGIO offers tailored bulk pricing and hourly rates for photography.

Multimedia Video Creation & Optimization

Product videos make a significant impact on the way customers shop online, with 96% of consumers reporting that product videos are incredibly helpful in their buying decisions. CPGIO can develop product review videos, product demonstrations, and web commercials for your product to help enhance your listings.

Email System Onboarding, Setup Set Up & Optimization

This process includes setup or takeover of your email provider account, user administration, account review, and process integration. CPGIO's team will proactively take over the existing account, set up permissions, delegate roles, and set up reporting for weekly meetings/updates.

Email Workflow & Drip Campaign Monthly Management

CPG.IO's email management service includes support to manage, craft, implement, and oversee all current and future drip campaigns, ad-hoc emails, drop carts, and transactional email developments.

The monthly management fee covers strategy discussion, project management, coordination, copywriting, scheduling, and implementation, as well as report sharing and KPI oversight.

With enhanced keyword-driven, meaningful content paired with meaningful placement that aligns with brand goals CPG.IO content optimization services get your brand’s content and messaging in perfect sync to help you engage customers with a meaningful brand experience while continuously optimizing your products across sales and social channels.

Start the conversation with CPG.IO to learn how our content optimization services combined with targeted keywords, and sales-driven content, images, and videos are your recipe for success.