Product Category Management Optimization
CPGIO has a vast knowledge of the major CPG and Grocery categories. We take credit for originally helping Amazon define its Grocery category taxonomy - deciding which products will work best in various categories. Over time, we’ve been winning in critical categories, and moving up the ranks are all part of our long-term distribution process. If your brand is concerned with category management because you have a large list of products, or if you have a single product, and are simply looking for the most optimal place for it, CPGIO can help you make a recommendation, even test out various categories over time.
Omni-Channel Category Management Across Marketplaces
In cases where there are large lists and existing mappings to various categories, CPGIO will ensure a smooth roll-out of your items, as it pertains to the omni-channel, where categories may have different names or requirements.
The more intimate CPGIO becomes with your lists, products, and performance across channels, the more chances of success it has in finding major windfalls for your brand on the omni-channel.
Start the conversation with CPGIO to learn how our category management services quickly prioritize and optimize your SKUs presence across channels to elevate your brand efforts and build more revenue.
Category Management Key Features & Benefits
Project Manager Included
This service requires a dedicated project manager to track action items and timelines.
Target & Quota Driven
This program implements goals and sets sights on targets to be met by our team.
This services includes benchmarking, trackable KPI’s and measurable results.
Featured Case Study
Capitalize On Expansive Catalog Opportunities
With more than 8,000 UPCS, Kraft's listing count on marketplaces like Amazon includes over 100,000 unique ASINS. As Kraft exclusive 3P partners, CPGIO has helped expand, collapse, merge and orphan thousands of important listings, add backend keywords, optimize content for A9 search, add images, bullet points, and more.
Maxine and Cat, Campbell's
Impressed with CPGIO's ability to execute a DTC site both quickly and beautifully.
Jeff Whitehead, McCormick
CPGIO was able to get 25K influencer orders out within 2 days for us.