Amazon catalog management, optimizing amazon catalogs, AMazon agency services, Vendor Central Case studies

Optimizing Expansive Amazon Catalogs

Ivalio Alexandrov Kraft Account Manager

As Kraft exclusive 3P partners, CPG.IO has helped expand, collapse, merge and orphan thousands of important listings, add backend keywords, A9 search optimization, and more.

Strategies for Effective Catalogue Management

As Kraft exclusive 3P partners, CPGIO has helped expand, collapse, merge and orphan thousands of important listings, add backend keywords, optimize content for A9 search, add images, bullet points, and more.

Our work has helped build a more efficient, higher-converting overall 3P market for Kraft.

 

 

Why Do Your Product Listings Need to be Optimized?

Creating optimized product listings helps you bring the brick-and-mortar shopping experience to your customers online and directly leads to better performance and increased sales for your listings.

Benefits of Optimized Product Listings

Having robust product pages with sharp images and keyword-driven content not only helps potential customers who land on your product pages through ads but has the added benefit of helping your products get found organically through search engines which helps to drive increased sales.

While the whole point of your product listing is to sell your products and increase sales, what do your users see when they land on your product page? Creating optimized product listings helps you bring the brick-and-mortar experience to your customers online. 

Amazon Product Listing Optimization Goals

The goal should always be to create rich, robust landing pages giving potential customers the information they need on their potential purchase while building and promoting trust in your brand. 

With over 400 million products being listed and sold on Amazon at any given time, you’ll be facing competition from sellers and their products unless you have a unique product you manufacture yourself. 

It’s important to remember that having a team dedicated to the performance of your listings that evolves with the market will pay off dividends.

Keyword Research

Keyword research is a crucial aspect of any D2C store. Not only do you need to know what your competitors are doing and ranking for, but you also need to know what your customers are looking for and how they’re finding and buying similar products.

We identify keyword gaps, cannibalization, and opportunities to enhance your product’s rankings organically, on Amazon, and across all of your sales channels for a unified brand voice that drives sales.

Get the keyword research that leads to click depth. Our product listing optimization team does the enhanced keyword research your brand needs to optimize content and keywords that lead to clicks, revenue, and growth. 

Amazon Category Management

CPG.IO has a vast knowledge of the major CPG and Grocery categories. We take credit for originally helping Amazon define its Grocery category taxonomy - deciding which products will work best in various categories.

Over time, winning over critical categories and moving up the ranks are all part of our long-term distribution process.

Optimizing Pack Configurations

Finding the right value or variety pack for consumers may require additional configuration after manufacturing, or for us to break cases.

CPG.IO can recommend how consumers prefer to purchase your goods or work with your new ideas.

Amazon Marketing Opportunities

Each eRetail partner offers numerous promotion opportunities and programs.

CPG.IO can help you understand and leverage the many ways to offer coupons, discounts, rewards, and other special incentives for purchasing your goods, and help you fully set up, turn on and manage your promotions over time.

Amazon Customer Support

Each channel will likely develop customer support inquiries as your online sales grow across the omni-channel.

CPG.IO can manage all your customer support needs across all channels, helping you keep a clean scorecard, which is of utmost importance to our eRetail partners.

New Amazon Product Setup

Getting a new item on the virtual shelf, and setup in our ERP, so it's ready for the omni-channel, is something we do fast.

Brands that work with CPG.IO can expect great speed to shelf times and elaborate auditing abilities, all with ownership of getting the job done.

Category Management

CPG.IO has a vast knowledge of the major CPG and Grocery categories. We take credit for originally helping Amazon define its Grocery category taxonomy - deciding which products will work best in various categories.

Over time, winning over critical categories and moving up the ranks are all part of our long-term distribution process.

Pack Configurations

Finding the right value or variety pack for consumers may require additional configuration after manufacturing, or for us to break cases.

CPG.IO can make recommendations on how consumers prefer to purchase your goods or work with your new ideas.

Reporting & Insights

Keep track of your ROA, funnels, traffic, and more with our Reporting and Insights dashboard. Design reports based on KPIs that you're passionate about.

Get Your Amazon Product Content Audit

If you’re already selling on Amazon and you’re not seeing the sales results you expect, contact CPG.IO for a free brand analysis and content review to learn how CPG.IO Amazon product listing optimization services enhance your product’s content while building a solid foundation for sales through optimized processes including:

  1. PRE-LISTING PRODUCT RESEARCH
  2. DETAILED COMPETITOR ANALYSIS
  3. KEYWORD RESEARCH:
  4. COPYWRITING AND KEYWORD INTEGRATION
  5. IMAGE AND GRAPHIC CREATION
  6. REVIEW AND REVISION

With real-time, in-market data, it becomes easier to predict what will happen in the future. As we take in learnings, calculate the settlements and unearth real opportunities for growth, our analysts will help you develop more predictability in each channel. 

CPG.IO partners can expect proactive reporting, insights, and objective recommendations on a weekly, monthly, and quarterly basis.

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