Multichannel marketing strategies, multichannel fulfillment strategies

Multi-Channel Strategies Built on Trust, Credibility & Speed-to-Shelf

Our multi-channel strategies for each brand belong to a 4-year relationship built on trust, credibility, and speed-to-shelf.


Brick-and-mortar companies have steadily lost a small but incremental share of sales to online purchases each year.

From day one, CPGIO has also understood the unique challenges that would come with online grocery, ranging from the shipment of glass to chocolate, or from frozen to fast-expiring goods. 

With a strong willingness to meet these problems head-on, CPGIO has morphed into a unique company capable of servicing and supporting initiatives ranging from frozen and cold ship fulfillment, over-the-counter medication, heavy liquids, and glass, items with limited shelf life and delicate items requiring sensitive storage and special packaging.

From the very beginning, CPGIO has always had its sights set on disrupting the multi-trillion-dollar industry. Our prediction that consumers would buy more of their everyday household items on Amazon, Walmart, Target, and Direct has held true. 

-John Holby

Building Trust & Credibility With Online Vendors

CPG.IO is the exclusive Amazon 3P partner for Traditional Medicinals and the exclusive Amazon 3P + D2C partner for Urban Moonshine herbal medicine.

Our multi-channel strategies for each brand belong to a 4-year relationship built on trust, credibility, and speed-to-shelf.

Among many missions, CPG.IO has helped Traditional Medicinals meet rigorous MAP policy strategies, optimize listings, and co-pack retailers and specialty channels.

Our marketing and growth support helped the company reach significant new highs yearly.

FMCG Speed-to-Shelf Time

CPG.IO has the fastest speed to shelf time in the fast-moving consumer goods industry with integration into our warehouse processes in as little as 2 days.

Virtual Points of Distribution

With more than 20+ major eRetail partners, our VPDs are increasing all the time. With each new VPD, your brand can explore a new type of customer, test different price points, and even develop credibility as your brand sees more adoption.

Item Setup

Getting a new item on the virtual shelf, and setting it up in our ERP, so it's ready for the omni-channel, is something we do fast.

Brands that work with CPG.IO can expect great speed to shelf times and elaborate auditing abilities, all with ownership of getting the job done.

Global Pricing Strategy

Protect your price integrity and avoid racing to the bottom.

Manage an intelligent price strategy across all channels. CPG.IO combines manual and automated pricing algorithms and rules for top-performing brands across multiple channels.

Category Management

CPG.IO has a vast knowledge of the major CPG and Grocery categories. We take credit for originally helping Amazon define its Grocery category taxonomy - deciding which products work best in various categories. Over time, winning over critical categories and moving up the ranks are all part of our long-term distribution process.

The Missing Pieces of the eCommerce Puzzle

Whether a manufacturer, distributor, or 3P seller wants to sell online, they need to build trust with potential customers using brand awareness, and optimized website and advertising campaigns but this lead to a problem that 98% of all businesses with eCommerce websites have, trying to do everything at once without planning and coordination between all departments and levels of your organization.

Trying to do everything at once

A business that sells online must have a strategy to focus solely on the many aspects needed to drive sales including branding, marketing, website design, and advertising teams working together to promote brand visibility and increase sales. 

All these considerations are in addition to the business's concerns about manufacturing, procurement, human capital, and the ancillary costs associated with doing business.  

In many cases of the aforementioned eCommerce marketing considerations, businesses try to do it themselves, often applying the shotgun approach to advertising and marketing spending with existing staff, which often leads to wasted advertising dollars and lackluster sales.

Being everywhere at once

Businesses that capitalize on adding their products to multiple major platforms help brands increase their visibility to a larger audience to prospect for new and returning sales. 

The Problem with being everywhere at once. 

Selling products online means:

CPG.IO Gets Your Products in Front of New Audiences Faster

Selling on multiple sales channels puts your products in front of new audiences that capture first-time sales and long-time customers. CPG.IO optimizes every aspect of online vendor’s 1P and 3P account management, marketing, fulfillment, and customer service for end-to-end eCommerce optimization and execution.

Enhanced eCommerce Execution

Whether you want to sell your products on your website, Amazon, Wal-Mart, Target, or other online retailers, we create a marketing strategy tailored to your brand that includes optimized content, influencer programs, on-page & off-page strategies, CPG.IO sets your business up for success from the beginning.

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