Deal Dollars

With Deal Dollars, CPGIO ensures that buy boxes are won and those best sellers rankings, as well as category ranking, remain low. The deal dollar program allows brands to assign a fixed budget for assigning itemized UPC trade dollars for CPGIO to win buy boxes, dynamically promote strategic items and categories, and help inventory churn faster.  Deal Dollars is a powerful program that directly impacts our purchase order levels and helps our price team average down below our 0% profitability rules when necessary, ultimately generating a powerful return in purchase orders.

Each monthly analysis will illustrate the impact these dollars have, where they’ve been allocated, and can be used in situations to help win control of the overall 3P market and consistently beat out category competition by being in-stock more across all items.

Maintaining Category Share on Amazon

Amazon’s algorithm determines what the “fair” price should be for your listings.

If Amazon determines that the published retail price is too high, visibility on the channel will decrease. This opens the doors to competitors to dominate search term results and take over category share.

Appropriate retail pricing (as deemed by Amazon) is key to your brand’s visibility on Amazon and maintaining/growing category share.

Deal Dollar Costs & Pricing Details

Deal Dollar buy box and pricing management are included with your existing service agreement

Deal Dollars are implemented on a listing-by-listing based on the listings that will drive the most revenue for a brand's products.

Do Deal Dollars feel like too much of a pain?

An easier alternative is extending a lower cost of goods to CPGIO and/or offering a time-sensitive promotional buy window to allow CPGIO to procure the products at a price that allows us to compete for the buy box.

Start the conversation with CPGIO to learn how our Deal Dollar services enhance your catalog combined with optimized fulfillment services that help you achieve higher order volumes and AOVs