The Hershey Garage (THG) Model is a hybrid venture-building approach to test and develop disruptive, early-stage ideas and products.
The Hershey Company is on a quest to become a snacking powerhouse. Better-for-you snacking will be key revenue drivers for food CPGs if they're able to fill out the places where they don’t currently meet demand.
Unfortunately, traditional, large companies are typically built for execution, not innovation.
Constrained by core operational requirements and embedded cultural dynamics, many companies struggle to incorporate new (greenfield) solutions, business models, and new ventures into their core operations.
Early Stage Validation & Venture Launch
The Hershey Garage (THG) Model is a hybrid venture-building approach. With participation from the various functional groups within Hershey, the model was the primary incubator to test and develop disruptive, early-stage ideas and products.
CPGIO is the D2C and 3P launch platform for new brands developed internally by The Hershey Company and has been a long-term partner since the formation of the department.
The knowledge and successes gained were graduated into the traditional Hershey Innovation Process (HIP) for long-term development and subsequent projects.
Our holistic strategy, go-to-market, and growth support have led to 5 new dual-channel launch contract awards.
The Hershey Innovation Lab -
More and more, consumers are changing not only how and where they eat, but they are also turning to better-for-you products when they do.
Not moving beyond candy would be a missed opportunity for our company. Hershey is expanding their presence in a space increasingly popular with on-the-go consumers.
The goal of the program is to create a lean, agile, and iterative model to facilitate and manage new ventures within the Hershey product development ecosystem.
The model, with participation from the various functional groups within Hershey, will be the primary incubator to test and develop disruptively, early-stage ideas and products, the success of which will be graduated into the traditional
CPG.IO developed the testbed for new ideas, guidance, and forward-thinking strategies that a global brand with rigid internal structures would begin to embrace and incorporate into its global growth strategy.
Innovative website design, UI, custom product selection, proof of concept, scalability, everything was tested.
Creating New Revenue Opportunities
CPG.IO has the capability to meet your new product demands and the flexibility to quickly launch, optimize, and expand new & existing business models.
Start the conversation with us to learn how we turn ideas into innovation and long-term success.