Instagram Story Success: 1900% Increase in Daily Sales of Sponges

Instagram Story Success

Not all brands have embraced influencer marketing, but when you have a team to find the perfect influencer to promote your products coordinated at the perfect time, you can achieve amazing Instagram Story successes.

While sponges were a popular product in its own right, the combination of the pandemic combined with the one specific influencer led to an amazing increase in sales.

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Instagram marketing successes, Using Instagram Stories to drive business

Finding the Right Instagram Influencers

There are millions of Instagram influencers around the world, but only a handful may be the perfect fit for your brand. Finding success through Instagram Stories can lead to a huge increase in revenue from increased exposure.

If you don’t find the right resources and team to find the perfect influencer and to help shape the message you want to send, your money and efforts have the potential to be wasted.

Utilizing Instagram Stories & Influencers to Promote Your Products

The Instagram user has 1.4 million dedicated followers looking for guidance, tips, and product suggestions related to home cleaning.

They had a cleaning business that reinvented itself during the COVID-19 pandemic — providing value to its followers and saw the addition of a million followers from May-October 2020. 

Instagram Promotions for cleaning sponges, Instagram success stories
Using Influencers to Promote cleaning products through instagram stories

    Instagram Influencer Marketing Works!

    Partnering with the right Instagram influencer can add trust and authority to your brand by association.

    Simplicity is critical!

    Sending users directly to Amazon can have a higher conversion rate because of Amazon’s user trust, especially for Prime subscribers.

    Tracking is key!

    New Amazon Attribution Beta allows for tracking marketing efficacy so you know exactly where the orders came from.

    Promote Cleaning Products through instagram stories
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    CPG.IO was able to get 25K influencer orders out within 2 days for us
    Jeff Whitehead @ McCormick Spice

    A 1900% Increase in Daily Sales 

    When @gocleanco posted about the multi-use sponges through Instagram Stories, traffic to the listing saw a drastic increase.

    The product, which had been ranked around 2,400 in the Household Products, jumped to under 300 for the category. 

    But traffic wasn’t the only change. Within 24 hours, the sponges sold over 1,000 orders — a 1,900% increase in daily sales.

    Opportunities for Your Brand

    Driving new customers to your new or existing eCommerce site requires a dedicated team that works in sync with your brand while expanding your capabilities, reach, and growth potential.

    By utilizing the right influencers, your brand can be poised for impressive growth.

    Your brand could be poised for large growth with the right influencers.

    Contact CPG.IO for a free assessment of which of your products could receive a huge boost from social media influencers to make your own Instagram success story.


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