The CPGIO Blog

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A Spicy Launch: 50,000 New Hot Sauce Bottles Sold & Fulfilled in 1 Week

CPG.IO initially partnered with McCormick to launch their new line of Hot Sauce. The January 2020 launch only included 800 bottles, but were sold out in mere minutes, and left the Old Bay audience wanting more. As we worked with the brand on their second launch in June 2020, we were fully prepared to partner to meet the red hot demand for the second wave.

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